We have been working for one cause for 20 years. For your health.
For over 20 years, we at LaVita have been concentrating exclusively on producing a natural product with an optimal composition and the best quality that optimises our daily diet in a holistic manner. Because nutrition is the foundation of our health.
LaVita arose out of the vision of the long-time captain of the German national ice hockey team, Gerd Truntschka.
Even as a young competitive athlete, he was already concerned with the optimal intake of vitamins and trace elements. Back then – in the early 80s – the topics of sports nutrition and nutritional supplements were still in their infancy. Gerd Truntschka was particularly disturbed by the lack of a concept: sometimes the focus was on vitamin C, sometimes on magnesium, and then at other times on carnitine.
Already during his active sports career, Gerd Truntschka created and optimised nutrition plans for himself and his teams. After more than 20 years in professional ice hockey, eight championship titles and 943 assists – a number still unmatched to this day – he then turned to concentrating on his second passion: nutrition and its influence on performance, concentration and the immune system.
Dad, are you sick, because you have to take so many pills?
One day, his daughter asked him that. That was the final moment when Gerd Truntschka realised that tablets could not be a solution. Because optimising your diet should convey a feeling of health, not illness. His daughter's question thus effectively marked the birth of LaVita as a liquid micronutrient concentrate as we know it today.
Gerd Truntschka was looking for a holistic solution. His vision was to create a single product that combines as many positive properties of natural foods as possible – in order to simultaneously supply all the important vitamins and trace elements, phytochemicals and other substances such as carnitine and coenzyme Q10. The liquid, holistic and natural micronutrient concentrate LaVita was created over the course of several years of work together with experts and nutritionists. A product for everyone, with all the important vitamins and trace elements – pleasant tasting and easy to integrate into everyday life.
Gerd Truntschka has been managing the family business together with his wife Silke since 1999. The areas of development and quality assurance are still a top priority. Daughter Sarah and son-in-law Ertan are now also part of the management team. Today, over 120 employees are committed to your health, with a lot of dedication, passion and specialist expertise. LaVita stands for quality from Bavaria – from development to production to shipping